Santa remembered the bow and everything!
The still above, from a video labeled as a cigarette ad from 1964 (linked to here) is presented in the video as a desirable Christmas present. I suppose some people must have really gotten smokes for Xmas, though not too many years later, that gift would be seen as pretty bleak, as in this memorable quote from 1985 movie The Breakfast Club:
Oh, it was a banner fucking year at the old Bender family. I got a carton of cigarettes. The old man grabbed me and said, “Hey, smoke up, Johnny.”
How quickly the culture can change. Not long ago, I looked at some general-interest magazines from the 1980s, and I was struck by how many of the ads were for cigarettes. I may have read some of those magazines when they were new, but I had forgotten how common those ads were. Maybe they just didn’t seem odd at the time.
But this also amused me: The video mentioned above states that Viceroy was the best of the seven types of filtered cigarettes.
There were only seven? Maybe filters were brand new at the time, but I’m struck by how there can be so many more varieties of cigarettes now, even as fewer people smoke. (Perhaps it’s another instance of the mass market being made into a market of masses of niches, like TV.)
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