‘Is there anything more American than America?’

I get the feeling that Bob Dylan got Chrysler to pay for two minutes of absurdist prose and home movies during that game tonight (that game where adult men ran full speed — intentionally! — into other grown men):

“Detroit made cars, and cars made America.” (Huh? Wasn’t America around for over 100 years before there were cars?)

“You can search the world over for the finer things, but you won’t find a match for the American road and the creatures that live on it.”  (Self-evidently true, and not exactly something to brag about? Damning with faint praise? Also, “creatures”? What, like possums, lizards, and truckers?)

“So let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car.” (What — why? Why wouldn’t Americans want to make these other things too?)

I love that Dylan pulled off an ad that doesn’t really seem like an ad. It’s almost an Onion ad, seemingly self-contradictory. It’s sort of an anti-ad, brilliantly odd.

More reaction here and here and here.

3 responses to “‘Is there anything more American than America?’

  1. Those Superbowl ads — wait, the entire thing — was like an exaggerated art project on American culture. It starts with Fox running a 4 hour “pregame” show that had about 10 minutes of substantive sports breakdown, 2 hours of direct advertising, 1.5 hours of integrated advertising (a red carpet wherein Fox show and movie actors ‘stopped by’), and then that bizarre Bill O’Reilly grilling of Obama sliced into the center promoting Fox News (I guess). I’ve never seen a stranger piece of media in my entire life.

    Then the swooning music, slow motion, flags and more flags, soldiers and homes, love and fireworks. And then a 43-8 absurdity of a sporting event, all the slow motion in the world be damned.

    And Bob Dylan sells cars! Haha!

  2. That’s funny — I didn’t pay attention to all the pregame stuff, but yeah, I didn’t understand what O’Reilly’s Obama interview was doing there. And I wanted to see the new “New Girl” and “Brooklyn 99” episodes, but I didn’t want to stay up til 10:30 on a school night.
    This year, I did watch much of the game — other years, I have not, but that was mainly in protest against the hype of it all. Either way, I was aware of and reacting to a media event.

  3. Interesting the network couldnt find a way for Peyton Manning to triumph. I guess the main reason we watch sports (over the psychology of fan rooting, athletic excellence, teamwork, individual stories of achievement/excellence, sheer spectacle – which ironically this tablet I’m typing on tried to turn into “epic tackle”) is unpredictability. That might be the rarest of entertainment commodities these days…

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