For ill: “How Stories Deceive” suggests that “when we become swept up in powerful narrative, our reason often falls by the wayside,” and people can get conned.
Paul Zak, a neuroeconomist at Claremont Graduate University and the director of its Center for Neuroeconomics Studies, studies the power of story in our daily interactions with friends, strangers, books, television, and other media. Repeatedly, he has found that nothing makes us receptive, emotionally and behaviorally, quite like narrative flow.”
Narrative ads, like some of Budweiser’s Super Bowl ads, “work because they appeal to your emotions by drawing you into a story that you can’t help but be moved by. From that point on, you are governed by something other than reason. Emotion is the key to empathy. Arouse us emotionally and we will identify with you and your plight. Keep us cold, and empathy won’t blossom.”
Paterson gives an example of how empathizing with imaginary characters can be frustrating: “I cursed myself for wasting energy on an unworthy title, hate-reading the last 200 pages of The Rosie Effect because I’d liked The Rosie Project and wanted to make sure that everything turned out okay.”
In other recent news about narratives: “All Stories Are the Same“: This article makes a claim about the universality of this narrative:
All plunge their characters into a strange new world; all involve a quest to find a way out of it; and in whatever form they choose to take, in every story “monsters” are vanquished. All, at some level, too, have as their goal safety, security, completion, and the importance of home.
But this article oversimplifies when it claims that “all stories are forged from the same template, writers simply don’t have any choice as to the structure they use; the laws of physics, of logic, and of form dictate they must all follow the very same path.” And I don’t agree with this article’s emphasis on following the “template” — “a piano played without knowledge of time and key soon becomes wearisome to listen to” — as if an artwork being “wearisome” were a sin.
And this: “Christmas: The Greatest Story Ever Told?” at The Atlantic points out that this narrative “contained many of the time-tested elements of good storytelling.” But of course, this narrative is significantly fictionalized in its basic facts:
The beautiful Nativity story in Luke, for instance, in which a Roman census forces the Holy Family to go back to its ancestral city of Bethlehem, is an obvious invention, since there was no Empire-wide census at that moment, and no sane Roman bureaucrat would have dreamed of ordering people back to be counted in cities that their families had left hundreds of years before. The author of Luke, whoever he might have been, invented Bethlehem in order to put Jesus in David’s city.