I’m listening to the Super Bowl on the radio — not a bad way to see it — the action more exciting when described, “word pictures,” rather than regular pictures. But radio solves a dilemma. I was considering watching the game on TV, the most-watched program all year, which also therefore is the biggest advertising event of the year. I didn’t want to be part of that mass-target audience. On the other hand, those are the best ads of the year — still, they’re ads.
[From journal of Sunday, 26 Jan. 1997, Journal 16, page 201]