Tag Archives: Chrysler

‘Is there anything more American than America?’

I get the feeling that Bob Dylan got Chrysler to pay for two minutes of absurdist prose and home movies during that game tonight (that game where adult men ran full speed — intentionally! — into other grown men):

“Detroit made cars, and cars made America.” (Huh? Wasn’t America around for over 100 years before there were cars?)

“You can search the world over for the finer things, but you won’t find a match for the American road and the creatures that live on it.”  (Self-evidently true, and not exactly something to brag about? Damning with faint praise? Also, “creatures”? What, like possums, lizards, and truckers?)

“So let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car.” (What — why? Why wouldn’t Americans want to make these other things too?)

I love that Dylan pulled off an ad that doesn’t really seem like an ad. It’s almost an Onion ad, seemingly self-contradictory. It’s sort of an anti-ad, brilliantly odd.

More reaction here and here and here.